Greg Pierson

Retired CEO (Fraud Management, Authentication, Internet Security)

Hailing from Portland, Oregon, Greg Pierson stands tall as a beacon of entrepreneurial prowess. Notably, he brought forth novel device-based reputation systems, subsequently transforming their utilization in areas like online fraud management and user authentication.

From Modest RootsGrowing up in North Portland, he shared his home with his parents and a younger sibling. Their eventual move to Northeast Portland showcased his parents' values of grit and perseverance. His father managed facilities, while his mother, passionate about English, inspired his love for language and education.

Three Decades of Unwavering Companionship

From high school lovebirds to a strong marital bond spanning 35 years, he and his wife have shared many of life's milestones. Their two children, a daughter in college and a son in high school, are a testament to their united journey. Greg frequently acknowledges his wife as the bedrock of his accomplishments.

Embarking on a Business Odyssey

His professional path commenced at Accenture as a consultant. Here, he showcased a unique knack for addressing intricate business issues. His notable contributions can be seen at leading corporations such as Nordstrom, Bridgestone Firestone, and Land's End, where he played pivotal roles in the roll-out of expansive business systems.

Trailblazing Endeavors

His penchant for innovation is unparalleled. Over time, he's secured various patents in realms like fraud management, secure transaction processing, and user authentication.

Creating Thriving Ventures: Reflecting Dedication and Collaboration

Beyond his solution-oriented mindset, Greg Pierson's strength lies in fostering teams that bring visions to life. His leadership traits, coupled with an emphasis on a cohesive company culture and conflict resolution, have been instrumental in realizing his entrepreneurial dreams. In his journey, he has metamorphosed simple ideas into booming businesses, emphasizing employee ownership and attaining lucrative business outcomes surpassing $650 million.Recognition and HonorsBeing named an Entrepreneur of the Year Finalist by Ernst and Young stands as a proud accolade. Yet, he values the numerous awards his teams have clinched over time, including prestigious recognitions such as the InfoSecurity Products Guide and Fortress Cyber Security distinctions.

iovation and TransUnion: A Synergistic Union

Under His 14-year leadership, iovation emerged as a trusty ally for 35,000 brands globally, offering unparalleled device-based insights for authentication and fraud control. The acquisition of iovation by TransUnion in 2018 marked a new era, aiming to blend device and identity intelligence. People-driven culture was iovation's strongest suit, with notable employee loyalty metrics. A highlight was the company's tenth anniversary gift tradition, enabling an employee to swim with sharks in South Africa! After guiding the transition at TransUnion for a year, he shifted to a strategic role before bidding farewell in 2020.

Guidance and Investment

Post his extensive CEO journey, Pierson pivoted towards mentoring and advising emerging talents. His current endeavors span a myriad of sectors, with investments in companies like ChemDirect and Qlash. The zeal to connect with driven individuals remains undiminished.

Speed and Exploration: A Bond with His Progeny

Currently, he dedicates ample time to championing his son's racing aspirations. His son's induction into a renowned racing team has further invigorated his wanderlust, melding the pride in his son's accomplishments with a love for global exploration.

Championing Worthy Initiatives

Gratitude is a cornerstone of his life. He ardently supports groups like Self Enhancement, Inc. and has magnanimously provided scholarships to underprivileged youth, always available for mentoring and speaking engagements.

What Awaits?

Semi-retired Greg Pierson might seem content, yet there's a lingering hint of "what's next?" The possibility of spearheading another venture looms, with numerous investors and peers ready to rally by his side. For the time being, he luxuriates in the rewards of his past endeavours, cherishing every moment with his loved ones. His tale is a resounding echo of tenacity, deserving of respect and inspiration.

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